From Hong Kong’s bustling markets to Singapore’s Temple Street—a legacy 65 years in the making.

1959: THE WHOLESALE BEGINNINGS

Our story started with jade beads and a merchant’s intuition.

In the crowded lanes of Hong Kong’s jewellery district, our grandfather built his reputation not on glitter, but on grit. Back then, it was wholesale jade—rough stones, uncut potential. But he taught us: "Every piece has a destiny."

A man standing next to a large jadeite rough. green and white Jadeite stone in an outdoor stone yard out at auction before going through intense workmanship to form the jewelry in store today

1990: THE SINGAPORE CHAPTER

One bold move. A legacy redefined.

When our father brought Wong’s Jewellery to Chinatown, he fused Hong Kong’s rigour with Singapore’s soul. Here, jade transformed—from traded commodity to treasured heirlooms, with each piece carved to carry blessings of prosperity, luck, and love for generations to come.

It was no longer just about the stone, but the story it would tell.

TODAY: A NEW GENERATION’S VISION

Same family. New brilliance.

Now, my brother weaves the fire of diamonds and the colour of gemstones into our narrative, while our father guards the art of jade.

This is our harmony: the deep wisdom of the past dancing with the brilliance of the present. It’s a jade pendant kissed by diamonds, a classic bangle reimagined for the contemporary wrist. We honour tradition not by repeating it, but by refining it for the generations to come.

https://www.alexwong.com.sg/

alex wong jewellery
A woman sitting next to a large rough jade stone with a sign that provides details about the jade, including its weight and origin, in an outdoor garden area.

“Really nice experience at Wong’s Jewellery, I think they are a family run business. My husband and I came in to buy a jade donut and a gold zodiac pendant (best shop for minimalist designs in comparison to other jewellers in Chinatown). Unfortunately they had sold out of the tiger pendant, but quickly managed order in a new pendant for me within two days! They have very reasonable pricing and great service, they are honest and informative. We will continue to use them as our preferred jeweller moving forward.”